MARTABAK MANIS 146 BUSINESS PROPOSAL
CHAPTER I
PRELIMINARY
1.1
Background
A lot of types and forms of food marketing from
small to large and from cheap to expensive. Activities that are increasingly
dense, making many people need additional food intake that is beneficial for
health. Now this food that is available on the market is indeed diverse, but
generally these foods are not traditional Indonesian food, and the prices
offered are also mostly too expensive. How to make this food until done is hygienically,
healthy without MSG and does not eliminate the taste of Indonesian food.
Martabak Manis has another name according to each
region, for example in Pontianak and Medan. In Pontianak, sweet martabak is
called Apam Pinang. Meanwhile, Medan people call it Martabak Bangka. One other
fact about Martabak Manis is that this kind of culinary is also found in Malaysia.
They call it Apam Balik.
The existence of Martabak Manis as one of the
traditional foods of Indonesia has a taste that is delicious, delicious,
delicious, contains protein and also delicious, it has been known from the
past, so this business is indeed worthy of being developed as one of the
alternative culinary efforts in Indonesia.
By looking at the potential or advantages as
mentioned above, I want to make a food business, namely "MARTABAK MANIS
146" food business to be developed into a big business so that people will
never forget the traditional Indonesian food.
1.2
Aim
My purpose for
choosing this business is:
1. Attract consumers to feel our food
2. Reach the sales target
3.
1.3
Product Advantages
The advantages
of this product are:
1. Has
a variety of forms
2. Has
various kinds of flavors
3. Hygienic
product material
BAB II
Feasibility Study
Feasibility Study
2.1
Analysis of
Business Opportunities
Every activity to start a
business, then the thing that must be done first is measuring the ability of
the environment or competitors, namely through a SWOT analysis:
1. Strength
The strengths of this product
are:
-
Selling products for all people
-
1 (one) product consists of several kinds of shapes and flavors
-
Guaranteed and hygienic product material
2. Weakness
The disadvantages of this
product are:
-
Don't last long
-
The product is easily copied on the market
3. Opportunity
-
strategic place
-
adequate facilities
4. Threath
-
There are competitors who sell products at lower prices
2.1 Marketing Mix
1. Product
The products sold are "Martabak Manis 146" which is a daily snack. Variations of toppings offered are peanuts, cheese, chocolate, sesame and banana. while the variations for the cake dough offered are original, green tea, and red velved.
The products sold are "Martabak Manis 146" which is a daily snack. Variations of toppings offered are peanuts, cheese, chocolate, sesame and banana. while the variations for the cake dough offered are original, green tea, and red velved.
2.
Price
The price of each item is IDR 15,000 because this price is very affordable and relatively cheap.
The price of each item is IDR 15,000 because this price is very affordable and relatively cheap.
3.
Promotion
In promoting this product by distributing brochures to the public and conducting a promotional period for every purchase of 1 package with 3 servings, a 10% discount will be given.
In promoting this product by distributing brochures to the public and conducting a promotional period for every purchase of 1 package with 3 servings, a 10% discount will be given.
CHAPTER III
CLOSING
3.1 Conclusions
The conclusion of this proposal is that for the products
we market to be accepted by all groups, we must:
-
Make products that
are useful, quality and sellable at competitive prices;
-
Make products faster
and cheaper;
-
Select and determine
the area of marketing that is profitable;
-
Have courage in
offering products that are owned and have the courage to take risks.
References :
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